It’s time to feel better – CIGNA
I recently stumbled across this very good “It’s time to feel better” campaign launched by CIGNA in the US of A back in July. It apparently has been quite successful and CIGNA is now preparing to launch phase two in the coming months.
The concept is simple. The “It’s time to feel better” website host a web-based game that allows winners to provide a full-day’s supply of clean drinking water to a child in a developing country. To win, you only needs to answer correctly three questions related to health and/or health insurance terminology.
CIGNA started the buzz by using of social networking websites like Facebook, Twitter, and Myspace to get people attention and promote its new website. They also took advantage of the Obama “yes we can” feel good factor a wise CSR / education approach.
I quickly played the game, and ended up playing longer than I expected to. Aside from a few American-system related ones, most questions are engaging, and the game is surprisingly addictive. I could answer most questions easily enough, yet you feel compelled to keep playing to see this pipe get a few more days of clean water for the children.
For phase two, I hope they will:
- Make it more international.
- Include more health-care advices.
- Give tips on how to work with insurance companies.
In the meantime, do try it out and ifyou might be able to add a few days more to the supply of clean drinking water. Worst case scenario, you end up learning something ! www.itstimetofeelbetter.com